In two short years since its national launch, Smarter Starter Fluid has become the top selling petrochemical-free lighter fluid in the U.S. with availability in over 8,000 retail stores. While Smarter Starter Fluid is already redefining the consumer’s notion of charcoal lighter fluid, our mission runs much deeper. Our goal for Smarter Starter Fluid is to lead the conversion of all lighter fluid from petroleum- to plant-based. By doing so, we’re providing a better grilling experience, while also making barbecue a safer and healthier activity. We’re also crafting new biobased products that will do the same in their respective market segments. We’ve gathered the best materials here to help you tell the story.

BY THE NUMBERS

2009
Smarter Starter Fluid Invented
2,967,530
Grills Lit Since 2014
2013
ESCOGO LLC Founded
7,886
Retail Stores Added to Network Since January 2014
2014
Home Depot Pilot Program Launched
200%
Growth In Sales From Q1 2015 to Q1 2016

RETAIL NETWORK

IN THE MEDIA